The financial services industry has two unique market windows converging in the next six months that e-best-trade. There are currently no directly competing services to the e-best-trade. This service can be quickly implemented and is fully customizable so that the client thinks the trading is occurring at the broker-dealer site and server.

All client portfolios and client information appears on the site. With over stock exchanges globally, it's expected that the number of broker-dealers comprising the target market exceeds 50, firms. The company requires U. A fully functioning pilot of the system is installed at AMXStock. Within four weeks of funding, the system will be ready to market trial with AMXStock's brokers. Within a month, parallel trials will occur in Chicago and New York.

The company's founder is Dr. Theodore Singer, who has a Ph. Singer has assembled a strong management team with broad experience in the securities and high-tech industries.

The company has exclusive rights to a suite of secure server and transaction software developed specifically for the brokerage industry. This suite of software combines with proprietary trading and clearing systems to produce a turnkey, secure, Web-based discount brokerage trading system targeted to small- and medium-sized broker-dealers who do not have the resources to develop their own online systems.

GES operates out of premises in Montreal, Quebec. The facility has state-of-the-art computer testing and assembly space and an Internet Service Provider ISP location with 10MB fiber optics "pipe. Within 24 months, the company expects to have full offices in those cities, as well as representatives in Chicago alliances with firms in Toronto, Hong Kong, and Sydney.

In Phase I, the objective was to design an online brokerage trading system that would incorporate all the functionality of current Web-based systems and also be extremely secure and portable to many clients, either through selling the software or on an outsourced service bureau basis. This objective was achieved in March In Phase II, the objective was to find a broker-dealer client who would be willing to work through and refine the system and also act as a demo site for e-best-trade.

In addition, patent processes for the software would be started.

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The management team that has already agreed to join the company will be brought on board on a full- and part-time basis as funds permit. The product will undergo a full market trial in Chicago, New York, and, pending regulatory issues, Toronto. In this phase, the emphasis will be on building the operations and administrative infrastructure and technical support systems so that clients, once signed, can be swiftly implemented and brought online.

This phase is already underway and with funding will be completed by August 15, In this Phase, the company wants to ensure that sales growth does not outstrip the ability of development, operations, and technical teams to properly support existing and new clients.

The company expects that there will be a number of "evolutions" of the available product, and will build automated upgrade systems for existing clients. An aggressive, but steady growth pattern will continue until March This will occur with the assistance of a public relations and advertising campaign, and hiring experienced high level staff to manage this process.

The company will increase sales and support staff and develop full offices in Chicago, New York, Toronto, and Sydney. The company expects to grow by alliance or merger with well established firms in London, Hong Kong, and other international investment hubs that have support staff and financial systems experience and customers. The company expects to expand into other financial verticals such as insurance and financial planning advisors with products specific to industry needs.

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This phase is expected to last until June Phase VI, the future. The company will continue to expand internationally, developing specific products to handle the more than stock exchanges globally and the increasing need of investors to have access to truly global investment opportunities.

To fulfill this responsibility, the company's management team must produce a quality, leading-edge software and service offering that is cost effective and competitive.

Company profits should follow closely. Due to the nature of this business, the end user is generally not the paying customer. So, this technology and service must be managed in a dignified and responsible manner so that the company's customers are able to retain and grow their client base. The Mission of e-best-trade. The company has progressed from the idea stage to the product development and pilot stage, Phases I and II, with founders seed money. The company is in Phase III of its plan and seeks funding to complete the last phases of making the service market-ready, conducting a market trial and establishing the management team and infrastructure.

As soon as Phase III is completed, the company plans to enter Phase IV, market launch, and will be seeking additional funds according to the Financial Plan section later in this document. Transaction security is the most important and highly sought-after element in the growth of online financial applications. Available security software utilizing public key and SSL secure sockets layer encryption protocols can be cumbersome, may inhibit speed of transactions, and if penetrated have inherent adverse side effects.

It allows full service broker-dealers or financial advisers the ability to offer feature-rich and very secure online discounted trading and remain profitable. The online trading system has been designed with customization tools that make installation straightforward and fast.

Features of the system include:. There are currently three members of the Board of Directors who have agreed to act until changed by the company stockholders at the first annual stockholders meeting. It's expected that three additional directors will be appointed as soon as the company begins formal operation. Singer holds a Ph. From tohe was a college professor of Computer and Engineering Sciences. His industry experience includes MIS, software design, and consulting for major companies in the U.

He did extensive research in large project management and consulted on famous IT projects such as Project Atlantis-M. Singer founded GlobalEye Security Systems Inc. Muster holds a M. University of Notre Dame, He has over 30 years' professional experience in finance, management, and engineering. As President and CEO of AMXStock.

Heartly holds an M. Sinceshe has consulted on technology management issues in the U. Heartly is on the board of Capital Ventures Inc. She has extensive experience opening international high-tech markets through direct, agency, and reseller channels. Heartly has been involved with technology sinceas a systems analyst supporting the brokerage offerings for Data Keys in New York City. Subsequently, with Morris Ltd.

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With Mission Data Systems, she worked closely with Michael Roberts to develop an early ISDN brokerage system in conjunction with TRG Telephone Systems. As acting Director of the Eastern seaboard Branch of the Timber S Group, she was responsible for all the financial modeling and analysis for its comprehensive New York Stock Exchange project. Moster has more than 15 years' high-tech sales and international equity trading experience in more than seven countries around the world.

Inwith a degree from the European Securities Institute, he became a Director and Partner in four private companies headquartered in Paris, France. Inhe moved to Singapore as a Company Director and Institutional Business Manager for the Keystone Group.

He provided consulting to nearly all of the respective members of the Singapore Stock Exchange and then further afield to include Malaysia, Hong Kong, the Philippines, and surrounding South East Asian countries working with brokerage firms and government-managed equity funds. In he moved to New York City working as a Senior Account Manager for the Timbe S Group.

Interfacing with each of the listed companies on the New York Stock Exchange, he later incorporated his expertise to assist Canadian Companies with the foreign listings in the U. Moster now resides in Toronto working in the technology sector specializing in Strategic Account Management at a senior level for Internet "startup" companies. He plans to join the company within a month of initial funding. Birch has been involved in the business and deployment sides of technology since He holds an M.

He spent three years developing business plans, financial plans, and business analysis reports for high-tech companies in their early stages of development and three years' head office accounting and IT management in a multinational corporation. He is the primary designer and developer of over 50 custom financial, accounting, and investment analysis software applications. His investment activities include short-term trading of technology and resource stocks, a general partner in one commercial software company, and a limited partner in a software development fund.

He plans ge money make payment join the company within two months of initial funding, working part-time in the interim until he completes his current work. Following 20 years with Delta Airlines, during which time he was responsible for developing North America's first self-service airline ticketing kiosks, Mr.

Benson continued to combine his expertise and knowledge providing new services to the travel and tourism sectors. As joint founder and Vice President, Sales and Marketing of an online "e-Commerce" company, Mr.

Benson provided new capabilities to major vacation resorts in North America, including online sales ranging from accommodation reservations to lift-ticket sales. From to he was Vice President, Business Development for a Toronto tourism information system which was part of a larger Ontario provincial tourism initiative. From to he concentrated on interactive multimedia technologies and developed an electronic "duty free" shopping center located within hotels.

It served an international clientele on behalf of international airlines. Waddle holds a Broker feed fx rss. He is experienced in UNIX, Novell, and NT and is a C programming specialist.

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Waddle plans to work with the company until Mr. Birch comes on board in order to transition development work smoothly.

He will remain as a full-time employee of GlobalEye Security Systems, e-best-trade. The company's marketing and sales strategy is to promote and support its quickly installable online trading system as a solution to NASDAQ and NYSE extended trading hours and the loss of clients by broker-dealers to discount Web-based trading firms. The company's initial target market is the small- to medium-sized broker-dealers and brokers that do not have online systems in the U. There are 5, broker-dealers in the U.

Within a month of initial funding, e-best-trade. Due to regulatory constraints, the Canadian product will have to be modified.

However, there is an immediate opportunity for mutual fund sales through both small brokerages and financial advisors. NYSE and NASDAQ have who lost in the binary options broker extended trading hours to be implemented by early fall, extending trading to twelve hours a day from the current six. For make money promoting dating sites service brokerage firms without an online trading option, this means huge costs in staffing and support personnel to maintain trading for clients while the markets are open.

Similar announcements are expected at other major exchanges around the world. The company feels that there is a window of opportunity to take advantage of this timing, and has set its market launch to occur prior to extended trading. With funding in place, it is critical that the company pursue its marketing objectives as soon as possible. These accounts will be managed by the President and Sales Vice President, as they generally require executive level contacts.

GlobalEye Security Systems was conceived to meet the need of secure commerce on the Internet. GlobalEye has low cost top layer products designed to remove the threat of intruders being able to break in and compromise an Internet server and its data as it travels over the Internet. When used in combination these products provide the most secure and effective electronic commerce applications available.

GlobalEye Systems will provide data center, development, and technical support until the company is sufficiently funded to build its own infrastructure and systems. The company has formed a strategic alliance with AMXStock. Based on this trial, expected to start a month after funding occurs, the company will revise and refine its product and continue trials in Chicago and Toronto until market launch late August.

The company has also formed an alliance with Dr. Mark Woo of Woo International WI. WI will be assisting in e-best-trade. With its affiliates in many different countries, WI has a global network for marketing, joint venture, partnership, and investment for high-tech products. In foreign countries, WI has a particularly strong market base in Germany, Japan, Korea, Taiwan, and China. The company intends to pursue alliances with international firms actively developing business in the brokerage services sector in Austral-Asia, Europe, and South America.

The company Sales Vice President has extensive international experience with firms in Asia and Australia, and it's expected that much of his effort in the early part of Year Two will be to develop these alliances and manage the relationship with WI.

Prior to market launch, a complete usaa stock trading account of prospects will be gathered and an intensive telemarketing campaign will commence, so that sales activities can begin as soon as there is a completed online system.

Use of demo websites and e-mail as marketing tools will greatly shorten the sales cycle. Hosted group information sessions will allow a larger number of brokers to be handled than through individual meetings. The company's strategy is to first sell the largest broker-dealers not on the Internet, then through the broker-dealer set up a series of group information sessions for its brokers, with appropriate follow-up and marketing materials.

The company plans to hire a telemarketing person by July to research and begin this process to contact each of the first 2, prospective broker-dealers. The company expects that as many as 25 percent of the prospective clients for the service will not require an in-person visit, and that a strong telemarketing program will yield excellent results.

The company is using a moderate advertising and public relations strategy from August to October until a core of solid broker-dealers and dealers have been signed and the sales process is well underway. Two approaches will be used. Full-page advertisements in national financial papers WSJ will announce the availability of the service to brokers and broker-dealers.

Full-page advertisements in national newspapers USA Today will announce the availability to clients of those brokers. An aggressive but low-key approach will yield excellent market penetration in conjunction with an excellent website that showcases the features of the system. Other direct mail, fax, and regional advertising and PR aftershock stock market book will emphasize the following:.

The bulk of the marketing budget will be spent on increasing the functionality and design appeal of e-best-trade. A standard e-mail message will be developed that links to reports fidelity investments brokerage handbook the increased migration of customers away from traditional broker-dealers, security issues reports, and e-best-trade.

Initially, the demo site will be AMXStock. The company intends to develop its own demo site within three months of initial funding, once it has a customer list and track record sufficiently impressive to promote. Within six months, the company intends to seek out speaking engagements at financial trade shows and conferences, emphasizing the same points as in the advertising section. It intends to position itself as a market leader and innovator in the auto binary options trading software of secure brokerage systems and intends to raise industry awareness of the possible threats to personal and business privacy and transactions.

Through this approach, the company expects to be able to assist its customers in their ability to retain clients and start to reverse the migration to the larger online brokerage offerings currently on the market.

All company personnel will be considered members of the sales team. The administrative assistant and support personnel who implement the systems will all have an active role in customer relations and customer satisfaction. The company intends to conduct training for all personnel who may have customer contact to ensure that top-level communication occurs at all times. The in-field sales force will be made up five regionally located sales professionals.

The regions are the East Coast, West Coast, Central Plains, Canada including the Pacific Northwestand International based in San Diego. Each salesperson will live in the geographical area in which they are responsible to reduce travel expense and build a local presence. Additional sales people will be added as the company develops demand. The company has budgeted for web-based contact and customer management software to handle the widely dispersed organization. This will allow the broker to quickly have an online offering and a look customized based on color, logo, and fonts.

The broker-dealer will add this cost to its billing of the per-trade cost to each broker.

Variable costs average 26 percent as a percentage of sales over the first four years. The company believes that this percentage will be reduced once there is a core group of customers to achieve economies of scale. For large broker-dealers with a large complement of in-house sales staff, the company expects to offer volume pricing on the monthly service charge.

It also anticipates restructuring the pricing to accommodate business practices in different countries. There are more than brokerage companies on the Internet.

By the end ofan estimated 10 million brokerage accounts will be able to trade online. Despite the tremendous growth in this market, only 6 percent of investors are currently trading online, but 58 percent are either currently using the Internet, or plan to go online within one year. There are currently 5, full service broker-dealers serving the U.

These firms have over 62, branch offices source NASD. Virtually all of the broker-dealers will require Internet trading services in the immediate future to retain their client base.

The era of the full-service brokerage charging high premiums for trading is in its "sunset" phase. A number of recent studies support the need for full-service broker-dealers to have an online presence. The vast community of small to medium-sized brokerage firms are likely to suffer if they are not able to sustain an attractive cost structure, high levels of service, quality offerings, and advice for full-service investors in the future.

Globally there are over stock exchanges see Appendix B. At this stage, the company has not been able to obtain figures on the exact number of broker-dealers worldwide, but by conservative estimates it is over 50, firms, all of whom will require an online presence as the global Internet services market expands. There is one firm based in Atlanta, Georgia, that offers a similar service who could potentially migrate to the e-best-trade.

FireBird Securities of Atlanta is offering entrepreneurs the chance to operate their own Internet brokerage operation via a franchise system. FireBird provides entrepreneurs with the Internet dealing software customized with their company logo, color scheme, and specific requirements. FireBird's system also allows traditional broker-dealers to have a "private-label" online system. The company is in the process of determining pricing and more information on FireBird to understand how large a threat they may be in the future.

There are a number of firms that offer solutions for broker-dealers to build their own systems, and numerous consulting and web development firms who offer similar services, but no one has a service offering with an outsourced solution. It is possible that a number of firms may enter the market once e-best-trade. Below are the various groups that may in future provide competitive offerings. A few clearing firms have set up systems to market to their correspondents and a number of broker-dealers already have online solutions.

It would be relatively straightforward to offer their current service to broker-dealers and brokers in a similar manner to e-best-trade.

These sites are well designed, are quick loading, and have a wealth of investment information and portfolio management tools. The company believes that most broker-dealers will not compromise their broker relationships by offering online trading to other broker-dealers or brokers.

Issues of confidentiality, client lists and competition issues will more than likely prevent this group from becoming a strong competitor. The company will position itself as providing a much more secure trading environment, and publicizing the current e-commerce security threats will be critical to keeping a market leadership role.

There are many firms that offer development tools and packages to allow traditional brokers to offer online services. Among these, the ones the company found that were most viable were:. The company believes that these firms and firms similar to them have the in-house expertise and sales forces to effectively compete with e-best-trade.

It is questionable whether these companies would want to jeopardize their current client relationships by offering a directly competing service. Queenlink in particular may be a possible partner or acquirer of e-best-trade. As the accompanying spreadsheets show, e-best-trade. The financials show revenues of U. These revenues should increase to U. Online broker revenues are expected to steadily increase, providing e-best-trade. As the Implementation discussion below explains, the financials, which are based on very conservative assumptions, contemplate four lifts, with a public offering thereafter.

Capital will be raised in three different "lifts. The company also expects to move the product line into new vertical markets.

There are significant start-up costs that must be incurred to make e-best-trade.

It is critical to get to the marketplace now and to create brand identification so that as the market matures, e-best-trade. Using very conservative revenue numbers and very aggressive costs, by the end of the second year the value of the company should be in the order of U.

The target for the end of the four-year period is nearly three times that value. With a projected pre-tax profit of U. It is important to note that Internet companies, particularly those with positive cash flow and products that have applicability in non-Internet markets, are valued by the markets far more generously than by a conservative multiple of cash flow or earnings.

As we already have working software and are on the way to establishing the first market trial, it is our contention that the company will become marginally viable at the worst. If this case is evident early in the first year, then the company will fall back into an operational mode to capitalize on the strengths and build a smaller company and concentrate on the most profitable of the four product lines.

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