A bar in Southern California has adopted a flexible pricing process for its tequila, making an average Saturday night out more like a day on the trading floor. This policy of dynamic pricing — commonly seen for commodities such as sports events, airline tickets, and Uber rides — accommodates a fluctuating demand for certain tequilas. Bars are able to use this technology to link drink prices so one drink will decrease in price when another increases.

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At The Blind Burro, the tequilas and prices are displayed on TV screens on the walls, and customers can watch the prices jump from hour to hour. This dynamic pricing technology is currently used in more than 20 establishments across the country. Log In or Sign Up Log In Sign Up.

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The Blind Burro A bar in Southern California has adopted a flexible pricing process for its tequila, making an average Saturday night out more like a day on the trading floor. More From Eater A Gelato Maestro's Last Scoop The South's 38 Essential Restaurants Eating Your Way Through 24 Perfect Hours in Paris The Dangers of Eating Contests If You Care About Food, You Need to Care About Immigration Policy.

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